What does it take to launch a premium culinary brand? We partnered with Thrive Knives to produce their flagship Kickstarter campaign film—a project that successfully reached its funding goal by blending technical authority with cinematic storytelling.

Filmed on location in Los Angeles and Arizona, we captured a multi-dimensional narrative to build trust with backers. We sat down with a professional Metallurgist to dive into the science of the steel, collaborated with renowned Chefs to showcase the knives in a high-pressure kitchen environment, and worked closely with the Thrive CEO to share the brand's origin story. This comprehensive approach ensured that every viewer—from the home cook to the knife enthusiast—felt the quality of the product through the screen.