Description: Comfort you can feel through the screen. We partnered with Rowe Furniture to create this high-energy, rhythmic showcase for their Bradford Sofa, part of the Lounge Collection. Tossing away traditional long-form furniture narratives, we opted for a minimal, high-impact approach that focuses on one thing: the pure joy of sitting down.

Through a series of quick cuts and "poppy" transitions, we captured a diverse range of talent experiencing the immediate, cloud-like comfort of the Lounge series. From the perfect "plop" to total relaxation, the edit is designed to be as effortless and inviting as the sofas themselves.